
The right name is like rocket fuel.
For over two-decades, 3.2.1 has combined the art and EQ of creativity with a rigorous, brand-centered, data-driven approach to finding the right name. It’s this unique combination that has made 3.2.1 a powerful launchpad for naming companies, initiatives and products—for startups as well as companies like Apple and Coke.
The 3.2.1 approach is designed to find the name that’s well-aligned, strategic, ownable and durable, with a process that enables groups to make good decisions together. Our goal, each time, is to reach enthusiastic consensus in a room full of opinions.
And because our process is built on a brand-strengthening discipline, your organization will be primed to pull in the same direction, build momentum and achieve great things.
Ready?
Let’s go places.