The right name is like rocket fuel.

For over two-decades, 3.2.1 has combined the art and EQ of creativity with a rigorous, brand-centered, data-driven approach to finding the right name. It’s this unique combination that has made 3.2.1 a powerful launchpad for naming companies, initiatives and products—for startups as well as companies like Apple and Coke.

The 3.2.1 approach is designed to find the name that’s well-aligned, strategic, ownable and durable, with a process that enables groups to make good decisions together. Our goal, each time, is to reach enthusiastic consensus in a room full of opinions.

And because our process is built on a brand-strengthening discipline, your organization will be primed to pull in the same direction, build momentum and achieve great things. 

Ready? 

Let’s go places.

“Getting the necessary buy-in and the nuanced language clarification was so important. In terms of infrastructure improvement, this created the most efficiency of anything I’ve ever done.”
K.B.Executive Director, Non-Profit Foundation
“3.2.1 helped us to hone and strengthen who we are. Our approach is more focused and more strategic. Our overall plan more consistent and better thought out. Our branding allows us to check to make sure we are staying true to who we are.”
L.A.VP, Global Foundation
“3.2.1 exceeded our expectations, brought energy to the project, and the end result is everything we wanted it to be.”
T.M.CEO, National IT Strategic Staffing & Consulting Firm
“3.2.1 has an innate ability to lead a company through all the ‘noise’ and get them to the crucial nuggets that become the common thread for their message. Their approach is extremely engaging, and the experience is invaluable.”
J.P.Principal, Design Firm
“Their process allowed us to identify the core elements of who we are and what we do and built that into our brand. 3.2.1 unearths your deepest passions and intentions and allowing those to guide both the work and the brand."
S.N.Executive Director, Advanced Degree Program
“I’ve been designing logos for 20 years but it was only a couple of years ago that 3.2.1 opened my eyes to the power of brand strategy. When 3.2.1 has completed their work, my work is guaranteed to be successful.“
S.S.CEO, Design Firm
"3.2.1's common-sense approach to understanding the issues, challenging our thinking and guiding us to agreement left a lasting impact. Their amazing talent and contribution to the future of our company make 3.2.1 a most valued partner."
G.M.President, Global Media Company
“We have gone back to our brand framework during several leadership and team meetings to help us facilitate a discussion or break loose our thinking. Those four simple words have proven to be very practical and powerful.”
C.R.VP, National IT Development Company
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