Our client shortlist.

With industries that span IT, retail, technology, banking, healthcare, education, professional services, food and nonprofit—from some of the nations largest brands to niché industries—3.2.1 brings to each client a wide perspective and a depth of experience.

Consumer and Retail

  • 3M
  • Apple
  • Coca-Cola
  • LaCrosse Boots
  • Lifetime Fitness
  • National Car Rental
  • Rollerblade
  • Target
  • Winnebago
  • YMCA


  • Breck School
  • Kaleo Center
  • University of Minnesota
  • Mayer Lutheran High School
  • Nagoya International School
  • St. Cloud State University
  • United Theological Seminary

Food and Beverage

  • Dairy Queen
  • Famous Dave’s
  • General Mills
  • Hormel
  • Lunds & Byerlys
  • Milk Board
  • Morey’s Seafood International
  • Nabisco
  • Old Chicago
  • Pete’s Wicked Ale
  • Pillsbury

Health Care

  • Alliance HealthCare Services
  • Aspen Medical Group
  • Center for Diagnostic Imaging
  • Insight Health/Insight Imaging
  • Lifecore Biomedical
  • Medtronic
  • Meridian Health
  • Minnesota Optometric Association
  • St. Elizabeth Regional Medical Center
  • Twin Cities Spine Center


  • Cities 97
  • Fleishman-Hillard
  • Novus Media/Publicis Omnicom
  • Star Tribune
  • WCCO Radio


  • Children’s Cancer Research Fund
  • Community Shares of Minnesota
  • Courage Center
  • Friends of the St. Paul Public Library
  • Headwaters Foundation
  • The Kresge Foundation
  • McKnight Foundation
  • People Incorporated
  • Philanthrofund Foundation
  • Plymouth Congregational Church
  • Redeemer Center for Life
  • St. David’s Children & Family Services
  • Westwood Lutheran Church

Professional and Financial Services

  • ACA International
  • American Express
  • InFaith Community Foundation, Lutheran Community Foundation
  • USBank
  • Washington Mutual


  • Citrix
  • Datakey
  • Evenson TorqueTec
  • ITR Group
  • ITR Mobility
  • NetPerceptions
  • The Learning Company
  • Trissential

Client results and testimonials.

We take seriously that our reputation at 3.2.1 is linked with our clients’ reputations: we succeed when our partners do. So it’s gratifying for our clients to champion our cause—and our work—for doing the next thing well. Please contact directly us if you would like to see 3.2.1 case studies.

Related to “the How”

“3.2.1 gained a very fast understanding of our business, how it works, our audiences, and our employees. We believe in order to assist with brand strengthening and positioning it is very important to know the character of the business from top to bottom. I remain impressed with how quickly 3.2.1. came to understand our business, culture, and goals.

T.M.—Founder and CEO, IT Consulting & Strategic Staffing Company


3.2.1 accomplished in weeks what would have taken us months, if not years, to do on our own.”

G.M.—CMO, Global Media Company


“Their process allowed us to identify the core elements of who we are and what we do and built that into our brand. 3.2.1 is not about applying a glossy veneer but about unearthing your deepest passions and intentions and allowing those to guide both the work and the brand.”

S.N.—Executive Director, Advanced Degree Program


How the process was facilitated was one of the best parts of the whole thing. Getting the necessary buy-in and the nuanced language clarification was so important.”

K.B.—Executive Director, Non-Profit Foundation


The thoughtful and thorough Spark process that 3.2.1 used to assist us in selecting a company name, developing a logo and preparing marketing materials was extremely helpful. The very positive response to our name and logo that we are receiving in the marketplace prompts us to plan to use 3.2.1 for other efforts in the future.”

G.C.—COO, Start-Up Engineering Company


“The process allowed us to gain clarity and focus not only about our brand but about our work — Fuel pressed us to define what was truly of core importance to us. It brought a tremendous dual perspective — insight into who we are and what we do and wisdom about how to make it understandable and compelling to others.”

S.N.—Executive Director, Non-Profit Foundation


“Of unique and vital value to us were 3.2.1’s Fuel process, genuine care for our organization and mission, the breadth and depth of the thought and creativity they brought to the table. 3.2.1’s gift with capturing abstract ideas in phrases and images that have strong communicative power. And, your willingness to hear us when we brought you in took you in new and unexpected directions. You were partners and collaborators with us in a way that was nourishing and fruitful.

K.R.—Associate Director, Seminary & Advanced Degree Program

Related to the 3.2.1 Partners


Jonathan has an innate ability to lead a company through all the ‘noise’ and get them to the crucial nuggets that become the common thread for their message. His approach is extremely engaging, and the experience is invaluable.”

J.P.—Principal, Design Firm


“Jonathan introduced us to the Fuel brand strengthening process at a critical point in our company’s history. Jonathan’s common-sense approach to understanding the issues, challenging our thinking and guiding us to agreement left a lasting impact on our business. Jonathan’s amazing talent and contribution to the future of our company make him a most valued partner”

G.M.—President, Global Media Company


“The beauty of working with Jonathan is that he wants to know what makes things tick before he gets started. His curiosity and savvy business knowledge set the stage for creative exploration that always yields more than I (or my clients) ever imagined. He is smart, genuine and a dream to work with!”

K.B.—Principal, Advertising & Marketing Firm


“I’ve been designing logos for 20 years but it was only a couple of years ago that Jonathan opened my eyes to the power of brand strategy. First hand I witnessed the importance and practicality of what he does. He digs deep to find a brand’s foundation and begins building from there. When Jonathan has done his work, my work is guaranteed to be successful.

S.S.—CEO, Design Firm


“It would be difficult for me to fully describe how much I’ve appreciated and enjoyed working with Tracy over the past decade. She has an amazing energy and intelligence, one that draws others up to a new level of excellence. I’ve worked with many facilitators over the years and Tracy is the best I’ve seen.”

T.T.—CEO, National Healthcare Company


“Tracy is an extraordinary teacher, thinker and trusted advisor with the unique ability to help executives look at both opportunities and problems from a variety of sensible, constructive, principled perspectives. She teaches leaders how to take highly focused, value-based appropriate action. She is a master in communications with a laser sharp focus on the things that matter most. Whether in the context of crisis management or a strategic mission-critical initiative, Tracy is one of those rare crunch-time counselors who every CEO dreams of having on speed dial.

M.P.—Principal, Leadership & Team Development Organization


“There are many people who have shaped me to be the leader I have become, and Tracy is definitely one of them. Her skills in planning, facilitation, marketing and communications, and her ability to roll out great and new product offerings, are nothing short of perfection! She brings her “A” game every day and her energy and passion are contagious. Tracy can connect at all levels of an organization; she also has the ability to handle a Board room of opinionated and outspoken individuals with ease. She has such strength and talent when it comes to handling conflict and complex situations, and is able to facilitate very large groups that can create plans they actually implement.

T.M.—COO, Regional Physician/Surgery Group

Related to the results

“3.2.1 exceeded our expectations, brought energy to the project, and the end result is everything we wanted it to be.

T.M.—CEO, National IT Strategic Staffing & Consulting Firm

“In terms of infrastructure improvement, this created the most efficiency of anything I’ve ever done.

K.B.—Executive Director, National Foundation

Fuel helped us to hone and strengthen who we are. Our approach is more focused and more strategic. Our overall plan more consistent and better thought out. Our branding allows us to check to make sure we are staying true to who we are.”

L.A.—VP, Global Foundation

“The outcome was a clearly defined brand/brand strategy and a clearly articulated mission statement that today guide our decision making process and serve as the foundation for the introduction of new programs, products and services.

G.M.—CMO, Global Media Company

We have gone back to our brand framework during several leadership and team meetings to help us facilitate a discussion or break loose our thinking. Those four simple words have proven to be very practical and powerful.”

C.R.—VP, Consulting Services, National IT Mobile Development Company