The next thing done well

The tools, processes and perspective to build amazing things.

With proven tools and processes, 3.2.1 brings an approach to new endeavors that is useful and transformative. Our work is research-based, scalable to large and small organizations and trench-tested. As it’s the nature of our business, we’re also called on to consult on complicated issues around brand and identity.

We train your organization as we go, so you can keep your competitive edge sharp.

Meet the team.

Jonathan Wiese
Partner

Wordsmith, facilitator and creative lead, Jonathan has built his work-life around helping organizations do the next initiative well. He believes that a critical ongoing need in every organization is the capacity to launch well, and the thoughtful vision, strategy, planning and execution that get it done.

The exploration in how to do this led to an MBA in strategy and marketing from the University of Minnesota Carlson School of Management. Seeing a gap in how we strengthen our capacity for change, Jonathan developed strategic processes to help organizations take on new endeavors.

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Kim Baker
Partner

As an analyst, strategist and catalyst, Kim combines a problem-solver mindset with the effortless ability to bring people together. Her easy approach to hard things make her an essential ingredient to making 3.2.1 thrive.

Kim’s talents were recognized in her very first job, where, over a span of nine years, she went from ad agency intern to opening a branch office. From there, Kim jumped to P&G, where, among other things, she helped manage the largest direct mail campaign ever.

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Client shortlist.

With industries that span IT, retail, technology, banking, healthcare, education, professional services, food and nonprofit—from some of the nations largest brands to niche industries—3.2.1 brings to each client a wide perspective and a depth of experience.

Consumer and Retail

  • 3M
  • Apple
  • Coca-Cola
  • LaCrosse Boots
  • Lifetime Fitness
  • National Car Rental
  • Rollerblade
  • Target
  • Winnebago
  • YMCA

Education

  • Breck School
  • BrightWorks
  • Kaleo Center
  • University of Minnesota
  • Mayer Lutheran High School
  • Nagoya International School
  • SparkPath
  • St. Cloud State University
  • United Theological Seminary

Food and Beverage

  • Dairy Queen
  • Famous Dave’s
  • General Mills
  • Hormel
  • Lunds & Byerlys
  • Milk Board
  • Morey’s Seafood International
  • Nabisco
  • Old Chicago
  • Pete’s Wicked Ale
  • Pillsbury

Health Care

  • Alliance HealthCare Services
  • Alomere Health
  • Aspen Medical Group
  • Center for Diagnostic Imaging
  • Insight Health/Insight Imaging
  • Lifecore Biomedical
  • Meridian Health
  • Minnesota Optometric Association
  • St. Elizabeth Regional Medical Center
  • Twin Cities Spine Center
  • Virginia Mason Franciscan Health
  • Welia Health

Media

  • Cities 97 Radio
  • Novus Media/Publicis Omnicom
  • Star Tribune
  • WCCO Radio

Nonprofit

  • Bainbridge History Museum
  • Children’s Cancer Research Fund
  • Community Shares of Minnesota
  • Courage Center
  • Friends of the St. Paul Public Library
  • Headwaters Foundation
  • Helpline House
  • Kaleo Center
  • McKnight Foundation
  • People Incorporated
  • Philanthrofund Foundation
  • Plymouth Congregational Church
  • Redeemer Center for Life
  • St. David’s Children & Family Services
  • The Family Partnership
  • The Kresge Foundation
  • Westwood Lutheran Church
  • Vivie

Professional and Financial
Services

  • ACA International
  • American Express
  • Thrivent Charitable Impact & Investing
  • Tribexa
  • USBank
  • Washington Mutual

Agriculture

  • Cargill
  • Kemps
  • Kerry
  • Mosaic

Technology

  • Citrix
  • Datakey
  • ITR Group
  • Medtronic
  • NetPerceptions
  • The Learning Company
  • Trissential
“Getting the necessary buy-in and the nuanced language clarification was so important. In terms of infrastructure improvement, this created the most efficiency of anything I’ve ever done.”
K.B.Executive Director, Non-Profit Foundation
“3.2.1 helped us to hone and strengthen who we are. Our approach is more focused and more strategic. Our overall plan more consistent and better thought out. Our branding allows us to check to make sure we are staying true to who we are.”
L.A.VP, Global Foundation
“3.2.1 exceeded our expectations, brought energy to the project, and the end result is everything we wanted it to be.”
T.M.CEO, National IT Strategic Staffing & Consulting Firm
“3.2.1 has an innate ability to lead a company through all the ‘noise’ and get them to the crucial nuggets that become the common thread for their message. Their approach is extremely engaging, and the experience is invaluable.”
J.P.Principal, Design Firm
“Their process allowed us to identify the core elements of who we are and what we do and built that into our brand. 3.2.1 unearths your deepest passions and intentions and allowing those to guide both the work and the brand."
S.N.Executive Director, Advanced Degree Program
“I’ve been designing logos for 20 years but it was only a couple of years ago that 3.2.1 opened my eyes to the power of brand strategy. When 3.2.1 has completed their work, my work is guaranteed to be successful.“
S.S.CEO, Design Firm
"3.2.1's common-sense approach to understanding the issues, challenging our thinking and guiding us to agreement left a lasting impact. Their amazing talent and contribution to the future of our company make 3.2.1 a most valued partner."
G.M.President, Global Media Company
“We have gone back to our brand framework during several leadership and team meetings to help us facilitate a discussion or break loose our thinking. Those four simple words have proven to be very practical and powerful.”
C.R.VP, National IT Development Company

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