The tools, processes and perspective to build amazing things.
With proven tools and processes, 3.2.1 brings an approach that is useful and transformative, whether strengthening the brand, developing strategy or fostering creativity. Our work is research-based, scalable to large and small organizations and trench-tested. We also train as we go, so your organization increases its capacity for keeping your competitive edge sharp.
Our goal: to streamline how you reach your vision.
“Their process allowed us to identify the core elements of who we are and what we do and built that into our brand. 3.2.1 is not about applying a glossy veneer but about unearthing your deepest passions and intentions and allowing those to guide both the work and the brand.”
S.N.—Executive Director, Advanced Degree Program
Meet the team.
As a partner at 3.2.1, Tracy jumps in as an “executive partner in residence” with our clients, helping teams clarify identity and purpose; refine goals, priorities and plans; and implement initiatives. In essence: Define, Plan and Launch.
From Fortune 50 companies to leading nonprofits to two-person startups, he helps both chart the path and assist on the journey.
Tracy Wiese, Partner
As a facilitator, strategist and communicator, Tracy rolls up her sleeves to assist with such diverse initiatives as strategic planning, brand development, research, sales/marketing planning, organizational communications, culture-building and leadership development.
Prior to joining 3.2.1 in 2013, Tracy was Chief Marketing & Sales Officer for the nation’s second largest medical imaging company, Center for Diagnostic Imaging. Tracy was part of a team that succeeded in providing the healthcare trifecta: higher-quality care at a lower cost with better patient satisfaction. During her 11-year tenure, the company grew quickly, exceeding plan and profitability benchmarks while many competitors were shuttering operations. Her role leading communications, marketing, sales, brand, culture and engagement were seen as critical components of this success.
Tracy champions change as a powerful engine for success. Throughout her career, Tracy has served on leadership teams in retail, food and health care involved with ownership transitions (five of them, including corporate mergers), and has led efforts related to transition planning, positioning, employee engagement, business development and strategy. Her collaborative approach, including an insistence on customer focus, has helped organizations fill spaces of opportunity between company and customer.
Tracy’s love for facilitating effective and creative meetings—including strategy sessions, focus groups, national gatherings, ideation sessions and board retreats—has resulted in work with corporate and nonprofit organizations across the country. Having facilitated hundreds of sessions over time, Tracy and Jonathan have created proprietary processes to help guide teams as they connect current reality with their vision for tomorrow through a set of realistic, executable plans.
A mom of two, lifelong foodie, wannabe neuroscientist, volunteer and anywhere traveler, Tracy’s love of life and purpose seeps into all she does. She is an engaging speaker on matters of brand development and strategy in times of change, creativity in the workplace, women in leadership, personal brand and confidence. She is currently writing a workbook to help teams slay the daunting strategy dragon.
It would be difficult for me to fully describe how much I’ve appreciated and enjoyed working with Tracy over the past decade. She has an amazing energy and intelligence, one that draws others up to a new level of excellence. I’ve worked with many facilitators over the years and Tracy is the best I’ve seen.
T.T.—CEO, National Healthcare Company
Jonathan Wiese, Partner
As a writer and creative director with his previous firm, Wiese Creative, Jonathan found that even the best creative concepts had a hard time finding momentum when paired with weak strategy or vague brand definition. He worked to rectify the situation by helping a few of his clients rethink how they make decisions and live as organizations. From this work—and the surprisingly powerful results that emerged from it—a new career map unfolded.
The exploration led to an MBA from the University of Minnesota Carlson School of Management and a series of strategic processes and tools built with Tracy—Fuel, Kindle and Spark. The criteria for these tools: be useful, simple and powerful. Eventually, these tools evolved into a company called 3.2.1.
As a writer and “creative,” Jonathan has received national recognition for his ads, brochures, radio spots, annual reports, displays and promotions, and has been honored by Communication Arts, AIGA, GraphicDesign USA and AR100, among others. He was also recognized with two national awards for his children’s book.
With the natural need for communications that follows the strategic groundwork of 3.2.1, Jonathan continues to consult on communications planning, naming, campaign development and challenging communication issues. Jonathan is a life-long advocate of training as he goes, so the teams he works with have the tools to continue the trajectory.
Jonathan was born and raised in Japan, and in addition to being fluent in the language, he has a passion for sushi and unagi. He volunteers in the Writing Center of the local high school and has finished a novel and a number of short stories. He also serves on the board of Kaleo Center for Faith, Justice & Social Transformation. Jonathan and his family of four sail and travel (and sometimes travel in order to sail) whenever they can.
Jonathan’s common-sense approach to understanding the issues, challenging our thinking and guiding us to agreement left a lasting impact on our business. He accomplished in weeks what would have taken us months, if not years, to do on our own. The outcome was a clearly defined brand/brand strategy and a clearly articulated mission statement that today guide our decision making process and serve as the foundation for the introduction of new programs, products and services.
G.M.—CMO, Global Media Company