As a facilitator, strategist and communicator, Tracy rolls up her sleeves to assist with such diverse initiatives as strategic planning, brand development, research, sales/marketing planning, organizational communications, culture-building and leadership development.
Prior to joining 3.2.1 in 2013, Tracy was Chief Marketing & Sales Officer for the nation’s second largest medical imaging company, Center for Diagnostic Imaging. Tracy was part of a team that succeeded in providing the healthcare trifecta: higher-quality care at a lower cost with better patient satisfaction. During her 11-year tenure, the company grew quickly, exceeding plan and profitability benchmarks while many competitors were shuttering operations. Her role leading communications, marketing, sales, brand, culture and engagement were seen as critical components of this success.
Tracy champions change as a powerful engine for success. Throughout her career, Tracy has served on leadership teams in retail, food and health care involved with ownership transitions (five of them, including corporate mergers), and has led efforts related to transition planning, positioning, employee engagement, business development and strategy. Her collaborative approach, including an insistence on customer focus, has helped organizations fill spaces of opportunity between company and customer.
Tracy’s love for facilitating effective and creative meetings—including strategy sessions, focus groups, national gatherings, ideation sessions and board retreats—has resulted in work with corporate and nonprofit organizations across the country. Having facilitated hundreds of sessions over time, Tracy and Jonathan have created proprietary processes to help guide teams as they connect current reality with their vision for tomorrow through a set of realistic, executable plans.
A mom of two, lifelong foodie, wannabe neuroscientist, volunteer and anywhere traveler, Tracy’s love of life and purpose seeps into all she does. She is an engaging speaker on matters of brand development and strategy in times of change, creativity in the workplace, women in leadership, personal brand and confidence. She is currently writing a workbook to help teams slay the daunting strategy dragon.
"It would be difficult for me to fully describe how much I’ve appreciated and enjoyed working with Tracy over the past decade. She has an amazing energy and intelligence, one that draws others up to a new level of excellence. I’ve worked with many facilitators over the years and Tracy is the best I’ve seen."