Giving voice to who you are.
3.2.1’s Fuel brand strengthening process helps organizations live their mission with authenticity. As such, it’s something that clients have called the most valuable corporate activity they’ve ever done. Whether strengthening the essence of how you operate, rolling out a new initiative or launching the next product, a powerful transformation occurs when you articulate and activate what’s true at your core.
This secret sauce is something called Intentional Values.
While clarity around why an organization exists (its mission and vision) is critical, Intentional Values defines how an organization does what it does. Intentional Values represent the authentic, unique and consistent manner in which an organization engages internally and externally. For the strongest corporations, these become the foundational brand-building and decision-making framework for all team members.
In other words, the company is strengthening the substructure that makes strong brands strong.
Building resilient brands.
As you might imagine, the Fuel process and the resulting Intentional Values are particularly valuable in times of change, such as founder/leadership transitions, shifting missions, mergers/acquisitions and periods of rapid growth.
The process works because this isn’t “rebranding,” where design elements are changed like one might apply a coat of paint. Instead, 3.2.1 leverages research and identity audits to get to the core of what’s true and differentiating.
The output of the Fuel process become foundational in:
- Naming
- Brand development and strengthening
- New product and service creation
- Effective decision making
- Culture and engagement
- Fostering creativity
The resulting Intentional Values have a structure that’s incredibly strong, flexible and resilient. Combined with your vision and mission, your Intentional Values simplify decision making, streamline your message, speed growth and drive change.